Stories were passed down, experience was shared, knowledge was gained.

We shared truths – hopes, fears and ideas – that struck collective chords, far and wide.

Our tales made sense of the world around us.

Identity bore connection.

Culture created belonging.

But we grew tired of the labour of bravery.

“More will be more, just bring me more” they cried.

And so it is that we have slipped into the great abyss of mediocrity.

This is a call to adventure.

Now is the time for meaning-makers to become culture-creators.

To stand out you must stand up.

To be talked about you must lead the conversation.

To be valued you must hold values, principles, beliefs.

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To be loved you must wear your heart on your sleeve.

The Folklorists is a strategy studio proving that culture is the future of competitive advantage. ‍